FAQs

FAQs

How many fields should my booking form have? As few as the meeting can survive with, which is almost always just a name and an email. Everything else you think you need, you can collect on the confirmation page after the slot is locked, or pull from enrichment data. The instinct to ask more up front costs you more meetings than the extra data is worth.

Should I let people book directly, or should a rep qualify first? Default to direct booking and qualify after the slot, because every human in the critical path adds delay and delay decays intent. Only insert a human gate if your deals genuinely require it, and even then, route on intent rather than fit and respond in minutes, not hours. The bar for adding a step before the calendar should be high.

What is a good no-show rate? Lower than whatever you are at now, which is the honest answer for most teams who have never measured it. The number depends heavily on your audience and lead source, so the useful move is to measure your own baseline and then work the reminder cadence and the booking-to-meeting gap to drive it down. Treat it as a metric you own, not a fact of life.

How fast do I really need to respond to inbound? Fast enough that the prospect has not moved on, which in practice means minutes, not hours, for anything that routes through a human. The exact target matters less than the discipline of measuring it and closing the gaps, especially the nights-and-weekends gap where most teams quietly lose leads. When you can, remove the human from the path entirely and make the response time zero.

Where should I put my booking links? Everywhere a prospect might decide they want to talk to you, which is far more places than the pricing page. The end of high-intent content, rep email signatures, chat widgets, and above all the thank-you and confirmation pages right after someone says yes to something smaller, because that is the warmest moment you get. Match the wording of each link to the moment it sits in.

Will reducing friction bring in unqualified meetings? It brings in more meetings, and a slightly higher share of those will be unqualified, which is a trade most teams should happily take because the qualified ones you were losing to friction are worth far more than the time spent disqualifying a few extra calls. Manage it with a single intent question and good post-booking qualification, not by making the whole flow harder for everyone.