Article

Test reminder timing and copy

Experiment with when reminders go out and what they say to find the combination that gets the most people to show up.

Updated 1 September 2026

Article

Experiment with when reminders go out and what they say to find the combination that gets the most people to show up.

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Summary

This lesson shows you how to experiment with your reminder messages to find the timing and wording that maximise show rates. You will learn how to set up reminder tests, what variables to change, and how to measure whether your changes made a difference.

The difference between a 60% and an 85% show rate often comes down to reminders. This chapter shows you how to test different reminder schedules and messaging to find what works for your audience. You will learn how to run controlled experiments on timing, tone, and content, and how to apply the winners across all your meeting types.

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