The headline: a complete stack for the price of a coffee round

Start with the number that matters. Across the 201 tools in our catalogue with a published entry price, the median is £20 per month and the mean is £99. The gap between those two figures is the whole story — a handful of enterprise-grade categories drag the average up by a factor of five, while the typical tool a founder actually reaches for sits at twenty quid.

Now compare that to the thing it replaces. A five-person growth team — say a generalist marketer, an SEO, a paid-media buyer, a designer, and an ops coordinator — costs, fully loaded with employer taxes, tooling, and overhead, comfortably £25,000 to £35,000 a month across most of Western Europe. The salary on a job description is never the cost of the hire: UK employer National Insurance runs at 15 per cent on earnings above £5,000 from April 2025, and minimum auto-enrolment pension contributions add another 3 per cent, so a £35,000 advertised salary becomes roughly £49,400 before you have paid for a desk, a laptop, or a single seat of software. Multiply that across five heads and the floor is unforgiving.

The software those same five people would lean on, assembled from the median of each core category, lands in the low hundreds. The cost of the tools was never the constraint. The constraint was always the salaries you needed to point at them, and that is the line an agentic operator is built to erase. For the full breakdown of the catalogue itself, see What B2B SaaS Tools Actually Cost: A 2026 Pricing Benchmark.